Social Media Management

You Too Can Look GREAT On Social Media

Have you ever evaluated your business appearance on social media? You may have a page configured but was it ever updated? Have you ever tried to determine if any of your posts actually make a difference to your business? These questions are just a few of the many business owners should be asking themselves.

LI Digital can lighten some of your burden and answer these questions about how you can effectively use social media to communicate with your customers! Our social media expert team crafts content that will make your brand look fresh while we also help your business to gain and retain customers.

Social Media Facts That Matter

30% of B2B content distribution is outsourced
86% of B2B social content creation is outsourced
89% of followers buy from a brand
91% of followers will look at the brand’s website
57% of consumers follow brands to get to know about new products
85% of followers recommend brands to family

Creating Brilliant Content

Don't Get Lost In The Clutter

How to Create Great Content

With the sheer volume of chatter that happens on social media it is nearly impossible to stand out and get noticed. How can a product update compete against cute animal videos? Don’t worry about it! You simply need the right content to help you stand out in the clutter!

We specialize in creating memorable content, whether it’s posted on social media, written for SEO, or any of our other services. We are known as the ultimate content creators! Let us help you refresh your profiles on social media and actually get results!

We look at each of these when we manage your social media for you:

45% of individuals who unfollow a business do it because the content was not relevant to them. It would appear that if they started following the business at some stage, it must have been relevant to them then. Many businesses unfortunately simply don’t understand what makes their pages truly relevant, which results in to people leaving.

It is a simple truth: When people engage with your page you get a boost! Not only is this a sign that your efforts are paying off, but it also gives you a lift in the social network’s algorithm. For example, Facebook is notorious for promoting engaging content over content that doesn’t capture attention or receive engagements.

Most business owners tend to their social media when they have free time. Unfortunately that lends to posting at the worst possible times of the day. While burning the midnight oil and making a post before climbing bed might make you feel accomplished, your posts are, for the most part, going unseen. We fix this by analyzing your audience to determine the prime time to make posts for your business.

Don’t know whether to employ fact or fun? Should you go flowery or professional? The right mood will determine whether or not viewers engage with your posts. We examine your customer demographics and their behavior to determine what mood will best suit your followers and publish such posts on your behalf.

Social Channels We Understand and Can Help With

Let Us Help You Build Your Social Media Portfolio

Every business first needs to evaluate which platforms are appropriate for them to invest their resource in. With so many social networking websites and apps available, it has become all but impossible for businesses to be everywhere. The reality is also that for most businesses it does not make sense to be everywhere! You have to carefully select platforms that will best achieve your goals!

Each social network tends to attract different demographics and types of individuals, and this consequently leads to specific types of interactions. Some networks are better suited to engagement (i.e. building brand affinity) while others are better at generating leads. Take the guesswork out of where your business fits in, and let us assist you in building a social strategy that actually works.