Create an Audience Of Event Attendees!

Many businesses would like to be able to reach the attendees of a specific event. If this is the case for you, Event Geo-Fencing is the tool that will allow you to do just that! We can target a specific venue, including convention centers and arenas using out cutting-edge technology. We then create a list of everyone who has attended an event, and use this as an advertising audience to send your ads directly to them!  Although this technology is somewhat similar to what we use for mobile geo-conquesting, we don’t build an audience over an extended period but rather capture everyone that attends a one-off event. When targeted correctly, these audiences tend to convert at a high rate!

Do you supply to the medical industry? Our technology you can help you reach out to all the medical professionals that attended a convention across town. How about a music store? We can identify the attendees of that big concert and draw them in. This technique also works very well for B2B advertising by identifying those who have attended specific industry events!

Some Event Types We Can Encapsulate

Tradeshows, conferences, and conventions

Sporting events, including NCAA, pro sports, and many more

Music tours and concerts

Radio remotes

Musicals and theatre performances

Carnivals, Oktoberfest and Fair

Cultural and Community Events

Benefits and Fundraisers

Parades

The Geo-Framing Process Explained

Here’s How You Can Reach Your Perfect Audience

1

Find an event with an audience that would be ideal to advertise to
2

Build a geo-frame around the venue where the event will happen for the time it will last
3

Extract mobile device IDs for all event attendees during the time specified
4

Start showing your mobile ads to the attendees
5

Continue showing mobile ads to this audience for the next 30+ days, encouraging them to become customers

For us, transparency is crucial and as such we’ll evaluate all parts of your event geo-framing campaign. Nothing is overlooked, from the number of IDs captured to the number of impressions they were shown. We track click-through performance meticulously and quantify how many people eventually visit a client’s business (when the goal is in-store traffic).

 

We’ve set event fences to identify anyone who enters a park during a weekend festival and then deliver ads to people after they’ve leave the park.

We’ve set an event fence to capture anyone who enters the park to attend a weekend festival
We then show ads to people after they leave the event

Keep In Touch With YOUR Audience

Using event Geo-Framing can be extremely effective when building new audiences for your company. When YOU however organize an event, Event Geo-Framing also acts as the ideal companion marketing tool. As many events don’t use a registration process, it can be a challenge to successfully reach attendees after they have left the venue? The solution is to geo-frame your own event! This will enable you to reach out and inform attendees about the next big event you organize, and allow you to bring them back for multiple upcoming events!

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It’s Time To Reach New Audiences