Programmatic Advertising

Grow Your Business by Reaching New Customers

Digital advertising’s efficiency can be increased via programmatic advertising, thereby lowering your cost compared with traditional advertising. LI Digital collaborates with various advertisement networks to display our clients’ ads on smartphone apps and websites that are visited frequently. By using software, we can identify the most popular apps and websites, thus allowing your ads to be viewed by a bigger target audience much faster.

Programmatic advertising is an effective and ideal option as there is not a minimum advertisement spending requirement. Irrespective of the size of your budget or business, we can help you in building the best possible campaign. We feel all businesses should be granted equal access to the amazing marketing tools that are available so they can flourish and grow. One of Programmatic Advertising’s best attributes is that a relatively small amount of spending can nearly double your ROI!

Some important facts

$240 billion will be paid for digital ads this year
66% of digital spending is for programmatic ads
60% of consumers click on an ad at least once per week
51% of digital ad spending is for mobile ads
66% of consumers are able to name a brand that they’ve seen advertised online in the past week

Target Your Ideal Customer

Make Every Dollar Count by Using Our Advanced Targeting

Focused Targeting Capabilities

We first identify your ideal customer, allowing us to determine exactly who your ads should be shown to. When we use what you already know about your customers, we can assist you in finding new customers that are similar to those that are already loyal to your business.

We can determine and individual’s interest and habits using their search and browsing history. This allows us to put more relevant ads in front of them, prompting them to click.

We are able to pinpoint a person by age, income, gender, and other attributes with the assistance on social media and data brokers. With this information you don’t have to waste your ad dollars on an uninterested audience.

When you own a business with a physical location, you likely only want to advertise to individuals within your service area. Using geofencing, we can focus your ads to people who work and live in a specific area.

Artificial Intelligence (also known as “machine learning”) is a newer method of advertising that focuses on traffic conversion. These ads build a profile of your ideal customer by using limited targeting parameters and monitoring who clicks your ad.

When a site visitor does not convert into a customer we are able to implement retargeting by placing a cookie on that visitor’s browser. We can then display an ad to them, inviting them back to the site in order to convert them.

Beautiful Design

Custom Creatives For Your Business

Cut through the slew of haphazardly designed creatives. The average person sees hundreds or thousands of ads every day. It is no wonder that so many online advertising campaigns don’t generate results. We don’t cut corners when it comes to creating unique, quality creatives for your campaign. We truly consider this to be one of the most integral steps to get right before we launch.

We use all of the resources at our disposal to produce only the best creatives for our clients. Whether simple images, animated HTML5, or even video, we will get your business noticed.