Whether you use us to build you a new list based on neighborhoods you want to target or want to serve existing customers with digital ads, you can now target individuals based on their home addresses.

 

Target People via Their Home Address

In the past, the only way of contacting people at home was by using the postal service. The only option to send out something like coupons to a specific neighborhood was via physical mail.

Times have changed!

Introducing addressable geo-fencing! LI Digital uses this technology to make it easy to contact any individual digitally. The process is surprisingly straightforward! Simply send us a spreadsheet that contains the addresses of your customers and we will send your ads to their devices, even if they’re not at home.

It’s not a problem if you don’t have a customer list as we are able to create one for you! You simply need to supply us with the streets, neighborhoods, or zip codes that you want to target and we’ll include every home in that particular area in your advertising drive. We can actually map out the areas you want to target by combining our geo-conquesting advertising with our addressable geo-fencing technology.

Why Addressable?

  • Based on GPS data, it is incredibly accurate
  • Each campaign can include as many as 1 million addresses
  • Performs better than solutions based on ip addresses
  • Our foot traffic attribution is included
  • Local appeal achieved via personalized creatives
  • Not limited to the devices in the home as we use cross-device advertising
  • Follow people for as long as 30 days after they’ve visited you

Our Process

How Our Addressable Geo-Fencing Works

Addressable Geofencing
1
You export your contacts from your CRM. Or we build an address list from our 1st party location and demographic data.
2
Addresses are matches using the county plat lines for exact boundaries around the property
3
We geo-fence every addresses that we found a match for. Then we choose whether to apply cross-device matching for household computers and CTV devices (depending on your campaign needs)
4
Our data updates every day to capture mobile devices of anyone who enters the address (house guests, customers, travelers etc)

For Whom Can Addressable Geo-Fencing Work?

Fast food outlets offering delivery and takeout
Healthcare professionals such as vets and dentists
Local issue advocates, political parties, and politicians
Home service providers like utility providers and landscapers
Automotive service providers or auto dealers
Real estate professionals like brokers and agents
Financial services including local banks
Direct mailings with postcards or catalogs
Local fundraising and charity efforts
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It’s Time Your Business Took Advantage Of The Most Precise Advertising Tactic Ever Devised